Change changes everything in unexpected ways

 When you ask someone to change, be careful. Usually you’re asking them to be more or do more. If they did succeed in changing to what you wanted, what then? More change? What happens when that succeeds? You and that person are now drifting away because in part you’re asking them to change so you don’t have to, you’re asking them to do more so you don’t have to do more. The divide gets larger. If this person really is doing all this changing and you’re not, aren’t you weirdly less now? Aren’t you falling behind? Aren’t you the stagnant one not capable of change? All the reasons you gave to that person in the first place to justify change, you are now yourself. 

Ok so maybe you think they were far behind your standards and now they’re about level. They’ll still have resentment or even contempt because they have movement, they are “better” or “more” than they were Yesterday, where are you at? The same. You can’t win unless it’s a journey together, you can’t get what you want unless you share the burden, different things perhaps but equal energy, equal struggle, equal hope and equal ownership. It doesn’t have to be equal in real terms it just has to be an attempt.

Stop asking people to change unless you ask in the same breath, “does this outcome interest you? what can i do for you? What can i trade with you? What can i do to help you? 

What’s your future life look like?

 The secret of your future is hidden in your daily routine.

How do you know if someone knows what they’re talking about?

 The ultimate test if someone knows what they’re talking about.

How much time have the spent on that specific subject or at least thinking about it and what do they know they don’t know.

Mastery is about knowing what you don’t know.

Dick you

 If something takes longer than 30 seconds to start a process, you probably won’t start the process.

Fuck you Apple for putting frictions in place for things you don’t want us to do ie stuff that doesn’t benefit you.

Be

Be sincere, be brief, be seated

You're pretending you deserve what you have.

People would rather feel rich rather than actually get rich.

People would rather feel like they worked hard and earned their keep rather than actually do the kinds of hard work needed.

We'd rather face the pain we know rather than struggle to a better destination.

We'd rather pay the price of familiarity rather than the small cost of change.

Business as usual.... before it wasn't.

Charlie Boudreau is looking for recommendations
 
I'm looking to niche down. I am currently serving too many areas.
I'm struggling to settle in on a niche. Aside from picking a niche "I love", does anyone have any suggestions for niches that attract more clients than other niches or are easier to work with?
I'm currently debating on restaurants or cleaning services.

Sam Phelps
I could be spelling out the obvious but make a list of:
1. Businesses that work really hard to get consumers (easy to get leads and get pitches heard).
2. Businesses that have autonomy on local levels/authorised to spend.
3. Have a model which is scalable (or at least they have intent to).
4. High margins or monetise attention in other ways.
Restaurants for example tick three, hard to figure out the fourth without research.
Write down as many industries as you can and tick off which boxes they tick... The best place to start is categories actual ads you see going about your life - for example I see way too many insurance ads, way too many mobile gaming, gambling, alcohol, supplements, fitness and online courses lol so they all must have huge margins (advertising is worth the cost)
The only one I can think of which ticks all 4 at the moment is education - it's a bit of a gold rush at the moment, I think most of us will wake up in half a decade. But education traditionally, education to educators, education tech and of course... online course education.
Once you have the ones you least hate or most like, narrow down the subgenre. Insurance could be pet insurance, education could be STEM, restaurants could be local source only, cleaners could be natural cleaning products only etc.
Then go test the assumptions and get to know the people who you think matter.
Or you know, just go your original thoughts of restaurants or cleaning, because: why not.