Business as usual.... before it wasn't.

Charlie Boudreau is looking for recommendations
 
I'm looking to niche down. I am currently serving too many areas.
I'm struggling to settle in on a niche. Aside from picking a niche "I love", does anyone have any suggestions for niches that attract more clients than other niches or are easier to work with?
I'm currently debating on restaurants or cleaning services.

Sam Phelps
I could be spelling out the obvious but make a list of:
1. Businesses that work really hard to get consumers (easy to get leads and get pitches heard).
2. Businesses that have autonomy on local levels/authorised to spend.
3. Have a model which is scalable (or at least they have intent to).
4. High margins or monetise attention in other ways.
Restaurants for example tick three, hard to figure out the fourth without research.
Write down as many industries as you can and tick off which boxes they tick... The best place to start is categories actual ads you see going about your life - for example I see way too many insurance ads, way too many mobile gaming, gambling, alcohol, supplements, fitness and online courses lol so they all must have huge margins (advertising is worth the cost)
The only one I can think of which ticks all 4 at the moment is education - it's a bit of a gold rush at the moment, I think most of us will wake up in half a decade. But education traditionally, education to educators, education tech and of course... online course education.
Once you have the ones you least hate or most like, narrow down the subgenre. Insurance could be pet insurance, education could be STEM, restaurants could be local source only, cleaners could be natural cleaning products only etc.
Then go test the assumptions and get to know the people who you think matter.
Or you know, just go your original thoughts of restaurants or cleaning, because: why not.

Both Good and Bad

If you don't think all you'll ever use is instinct...

Depending on who you are you could take that either way.

Being Proud of Someone Else

Are you allowed to be proud of someone else and their achievements? Of course you are but how does the other person feel?  Does it matter? Is pride of someone else designed to make us feel better or feel like some how we are apart of their accomplishments? So if a parent says to a child that they're proud of them, this sounds fine,  but if I shake someone's hand who's just won an award at the office for being best employee or something,  that seems a little strange to me...  But it's not wrong...  So I conclude with the question, what makes you 'proud' of someone elss. Is it right to be proud outside of a very close /authoritive figure relationship?