Men, you’ll never be that attractive, but it may not matter.

..."In fact, some evolutionary psychologists have argued that throughout human history, dominance has been more important than attractiveness for men’s mating success."...

So this attractive notion the West has created, men have bought into the lie...
The aim isn't to be attractive (although it's not discouraged) it's to show dominance, give the impression or perception (not necessarily actual dominance)
Let's call it 'signaling'.