Names are funny because they actually don't matter that much, like a bad name isn't bad, a good name isn't good... BUT a great name is great, it does something very special. Most names aren't special, the content is and that makes the name great. A great name doesn't make the content good. But a great name can do what's called a "pattern interruptor" which means our system 1 unconcious thinking is shut off for a moment while our system 2 conciseness pays attention due to its perceived importance or relevance.
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