Friday, 29 December 2023

Wowow conversation starters

 

What is the thing you have the most neuanced understanding of?


What do you believe in that you know is wrong?


What's a dangerous situation you choose to be in?


What's something you love to talk about but no one else seems to want to listen?


How do you like to spend your time?


What's a problem you've solved recently or still working on?


What do you think is productive, but isn't?

What is productive that you don't realise?


What's a fad today that might get it's own museum in the future?


What's a topic you have to bite your tongue

What situations do you hold yourself back from speaking your mind?






Micro Dating Bible

 

https://youtu.be/_PmgfAHqgdk?si=N6EwLbEoarc6MYC8

Thursday, 28 December 2023

Change others minds today

 Facts don't change minds, but stories do.


Think about it... The personal story - Anecdotes - really do the heavy lifting.

Wednesday, 27 December 2023

What makes you better than other "artists"?

 Taste and vibe


Everything you learn and do serves those two things.

Getting good, having more experience or technically superior doesn't mean you have taste or vibe.

Tuesday, 26 December 2023

Why bother... Like why?

 "The reward of our work is not what we get, but what we become."

Sunday, 24 December 2023

What is woke actually?

Disparity almost always equals discrimination

Speech codes

Bureaucracy enforcing these ideas

Ideology (intertwining belief and identity).

Wednesday, 20 December 2023

Muscles as a sign of adulthood - transition from child to adult

 There isn't a move from boy to man in the West. We're often saying to young boys "when you're older" "you're too young" the problem with that is you are the gate keeper and you are taking the power seat from the kid even if it's true. Show don't tell.

What if you could demonstrate a man through speed and strength? Challenge them to beat you in a race? Lift a certain amount of weights that an adult  can do but a kid can't, thus showing they are still a kid but they will become an adult one day. Beat me in a race or beat need in weights and you are now a man that will surpass me in other ways too.

So instead of saying no, say "when you can beat me, yes."

Early on the will try to use their words and emotions to bend reality but they will stop when it doesn't work over time.

Monday, 18 December 2023

True centrist (moderate) take here

 One of the great centrist essays that had a wrapper context of  "Ally".


https://youtu.be/VdnanR4nS7k?si=pfs7QUBYznE8GuXw

SHOW don't tell YES!

 For its time, it's a great examples of show don't tell for a message that's difficult to show.


First era, not the later stages

https://youtu.be/yoCPV3f1xDQ?si=ywhnQUYq5DRXpUGf

Friday, 8 December 2023

What's worth giving your all?

 


My response


Explore>Exploit


You can do one thing until you know what that one thing is that's worthy of everything.

Tuesday, 5 December 2023

What's the point of artists really?

 Artists in an AI world


Artists articulate the unknown.


Artists bring to public awareness elements of being that have not yet entered the collective consciousness.


Brings forth what is - as of yet - unimaginable but is sensed.


Problem detectors and problem solvers.

Saturday, 2 December 2023

All content in 4

 A revision of my own content categories.

Information affermation companionship spectacle

Friday, 1 December 2023

When the committee decides

 


When the committee decides 

They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall.

Of course, each of us know a lot about our offering, the change we seek to make and why it’s better. It’s easy to believe that, “If I were you I’d pick this obvious, rational choice…” and pitch accordingly.

But they’re not you. They’re the committee. And the committee almost never makes what outsiders might say is the ‘right’ decision, instead they choose what’s right for them, now.

And that is usually a combination of:

Persistence. A new idea is almost never embraced right away. It might take years. It’s easier to wait to see who will be there tomorrow than to grab what’s here today.

Urgency. Advance planning is clearly the smart move, but with fear, risk avoidance, and competing priorities, it’s the urgent that is often put on the agenda.

Affiliation. “What will our peers say?” is an unspoken but powerful force. Everyone else, or the appearance of everyone else has a huge impact.

WIFM. Not a radio station, but the truth that each person choosing begins with concern about what’s in it for them. It might be status, affiliation, avoidance of fear or a simple desire (or a complex one).

Compromise. It’s a committee, after all. Group acceptance of a small benefit might be seen as better than a bigger benefit that’s divisive.

Status. There are the status roles within the committee (who suggested this, who will benefit the most from this) and the status roles the committee sees within the organization and across organizations. Moving up (or not falling behind) is at the forefront of many decisions.

A better idea has little chance in the face of these forces.


https://seths.blog/2023/12/when-the-committee-decides/


Seth

Thursday, 23 November 2023

Turn rejection into momentum

 Turn rejection into momentum.

When anyone seems bored, uninterested, underwhelmed or what not, ask for the name of someone who might be?

Some of your beliefs aren't your own

 Where did that thought come from?


People say lines all the time.

If I mention sometimes name, that alone can trigger a negative response... And I'm starting to think "where did that thought come from?" I think it's the old AM talk back thing but hyper niche places. AM talk back starts with affirming things you already agree with and amuse you. But when a new issue you don't have an opinion on arises, you'll take on that brief without actually thinking about it or even experiencing.

So I wonder if something like "what monoment spun that belief into existence?" Where did that thought come from? What was the first time you thought this? Those kinds of questions...

Sunday, 19 November 2023

Division of labour I mean danger

 Big dangers, little dangers


Hyperhidrosis: division of danger.

Evolution survivorship of the fittest (best fit)

I wonder if between men and women by accident or design a division of danger. Men trying to solve problems regarding big danger and women solving problems with small dangers.

The modern world has infinite small dangers both real and imagined, I'm not sure big dangers are as evident (but do hide) so if women don't notice and don't agree something is a big danger they'll want to recruit men to help with small dangers.

There's something there, just a thought...

High stakes needs

 "High stakes needs"


"Over the next 10 days over got a lot on (it's been building up) but rest assured, I'll make time for you and the project. The lense of my availability is "high stakes" anytime there's high stakes needs, I'll be there, full attention and energy."

I think there's something to that phrase. To justify or create boundaries. Instead of objective and subjective, talk about high stakes and low stakes and ask people "what makes it high stakes" they would teach you why or make them rethink before desiring more. Wanting more instant a skill, knowing when it matters to do more is.



Response to some clients perfection issues

 

The perfect conditions 

Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal.

But it’s not right here and it’s not right now.

Our success has a lot to do with how we dance with conditions that aren’t quite perfect.

Friday, 17 November 2023

You don't care, but you do.

 What do you actually care about ... Really?

When your feelings push you to act or springs an action. Converse is true (not doing something). That will show you what you really care about.


Monday, 6 November 2023

You'll never be satisfied...

 If your expectations increase faster than than the money you make, you'll never be satisfied

Sunday, 5 November 2023

Does the machine lead the artist or does the artist lead the machine?

Does the machine lead the artist or does the artist lead the machine?

When the artist has clarity and taste, the artist leads the machine.


Do you understand what "good" music sounds like?

Do you understand what "good" poetry looks like?

Do you understand what "good" food tastes like?

Do you understand what "good" movies, books, paintings, comics etc are?


It was never about if you could, it was always about does it make you feel? Regular people can't hear, see, taste the difference but they can feel the difference.

Many times AI generations aren't wrong, but it's not quite right, until clarity and taste are applied by the creative.

Thursday, 2 November 2023

It's just simply simple

When people say simple, what they really mean is - to them - the focus is simple but the scope may not actually be.

Beware of the word "just" mid sentence of someone asking you to do something. Summarising a task simply doesn't make the task simple.

Wednesday, 1 November 2023

Next level down from gaslighting?

 Don't make me pretend.


You can pretend but don't be shocked if I don't want to follow you or even listen to you.

Tuesday, 31 October 2023

Why is the internet so mean?

Gurinder - I suspect many are abusive online because they are lonely, and half-consciously hope you’ll respond to their insults by fighting with them, because that would be a validating acknowledgement of their existence. To those desperate for recognition, even a slap can feel like a caress.


Me. That's what happens with many children. Attention and acknowledgment to them is more important than being ignored. Even at the cost of negative attention and negative outcomes. Natural selection and evolution  facilitated this. Imagine children constantly going on their own, disconnecting from core people. They know unconsciously it's a matter of survival.

Sunday, 29 October 2023

What's dumb today might have been smart in the past

 Don't think the past is stupid based on standards today. Many things had a reason to be that way back then and just because you don't see it nor care doesn't change the fact.


https://youtube.com/shorts/86aeL6xY0PQ?si=GzZ4vZY9KT_pwHgr


One day people will judge your past based on the standards of that day too.

Some jobs you need to give more than you're paid

 My first Phelps thought spoken aloud and converted into text, then synthesized into something more readable worthy.


Summary: The concept revolves around the notion of delayed gratification in career paths like modeling or sports. These fields require a substantial investment of time, effort, and sometimes money, with no immediate return. This trade-off exists because of the perceived benefits, be they glamour, creativity, or flexibility. The same dynamic extends to other industries as well. The attractiveness of a job, even if only from an outsider's perspective, often demands extra, unpaid work or preparation.


In careers like modeling or sports, it's understood that professionals don't simply "show up" to succeed. They invest in their bodies, train rigorously, and often begin without immediate financial reward. This is a form of delayed gratification: enduring a present hardship for a future benefit.

Similarly, in many businesses or industries, the kind of work you do often comes with its own set of trade-offs. If your role is more creative, interesting, or "glamorous," it might not pay as well initially, and will probably require you to continue honing your skills outside of work hours. The allure or external perception of such jobs adds another layer to this dynamic. Jobs that seem enviable from the outside may demand sacrifices that aren't immediately obvious.

People are willing to go through these hardships because they see value in the future rewards—monetary or otherwise—or because the field itself aligns with their interests or provides other intangible benefits like satisfaction or flexibility. 

This unspoken agreement of delayed gratification becomes a path, encouraged by managers and the industry at large, to attain the high levels of skill or proficiency needed for success. It mirrors the world of modeling or sports, where the top 1% might get all the glory, but many work hard even without reaching those heights, fueled by their own sets of motivations.

Invisible dark mother power

Mother dark triad

Judgement

Shame

Bouts of anger


Works better on the typical girl than the typical boy.

Your problem has already been solved...

W. Edwards Deming,

 “If you have a problem, the chances are excellent that it has been solved by someone, somewhere, sometime, and that the solution is out there waiting for you to find it.”

Saturday, 28 October 2023

Is it really a mess?

 It's not mess, it's organised chaos.

When do you know which is which? There's order within including emotions despite the look on the outside or to others.

Monday, 23 October 2023

They will kill you - UPFs

I stopped eating food that is engineered to be consumed to excess.


UPF (Ultra Processed Food) is gaslighting our bodies.


It's not food, it's an industrially produced edible substance.



Tuesday, 17 October 2023

Letting children decide their discipline?

 "She knew what she needed in order to feel better"

Letting it's choose their own consequences for undesirable actions - letting them own it.

Something interesting to read

https://www.romper.com/p/i-let-my-daughter-choose-her-own-consequences-for-a-week-heres-what-happened-5832

Sunday, 15 October 2023

Attacked from all sides? Centrist one liners

Left leaning? Right leaning? Just different? Neither? Both?

How do you know you're in the centre? Both sides hate you equally.

Here's my catch all moments


1. Zero sum ideology

2. 5 donkeys

3. I believe in your God, I won't go to your church

4. Comparing our best to their worst divides us more

5. This is my hypothesis...


1. When people start to defend or attack the otherside in absolutes with disregard of balance and neuance.

"Zero sum ideology"

Just repeat. No one is changing their minds today.


2. When people criticise you for doing or not doing something

"5 donkeys"

Just repeat. No one will know what it means but they also don't care, it's for me. No one is changing their minds today. The 5 donkeys is actually 4 where a card of 4 different scenarios. The 5th was added as an absurdity people carrying the donkey trying to follow the previous 4 criticisms. It's attached or search 4 donkeys judging people.


3. When you agree with the sentiment, purpose or just the general idea but completely against things like ideals, execution, motivation or emotions.

"I believe in your God, I won't go to your church"

Repeat for my sake even if they don't get it.


4. "Comparing our best to their worst divides us more"

It's a way of supporting the side I'm talking to and even their argument (I'm on their side) but I'm disapproving of their self righteous attitude (holier than thou).


5. When stating either an opinion or what you believe to be fact, start it with "this is my hypothesis". That makes the rest more credible ironically, you don't have to prove it to be true and you're not saying you're correct because you're allowed to start somewhere with thoughts and that's what the following is...









Saturday, 14 October 2023

You may be in the right, but...

 Anger separates

Power is hiding behind cancel

 If you want to know where real power lies in a community - who can't you criticise? What conversation can't you have and who decided that?

Wednesday, 11 October 2023

It's free money that doesn't cost money

 Charming is a similar currency to money.


I wonder if we focus on money because it's an observable metric while charming is an hidden metric?

Why do we want money? In part do we can do things, have things, achieve things, but can't being charming and liked also unlock some of those doors? 

So what is charming? It's making others feel good about themselves?

Perhaps we can spend a bit more time and energy on making charm than making money?

Monday, 9 October 2023

You shouldn't be left or right wing

 No one really seems to like their representative officials (for long anyway) yet why do we class ourselves based on a political grading system (Left-Right)?

Laugh at politicians, serious comedy

 I've known about this line for a while "we used to laugh at comedians and take our politicians seriously but now we laugh at our politicians and take our comedians seriously"

I couldn't figure out why exactly - hypothesis: ce comedians are (by accident or design) brave, and they need to look deeply at the world for their craft. While significant numbers of politicians aren't brave based on their need for party and constituents acceptance. The culture is also more about how they appear rather than what you know. So one is brave and knowledgeable, the other is afraid and lost in their goals.

Saturday, 7 October 2023

When a strong negative feeling comes...

"What is that feeling telling me?"


What else?

This feels true but evolution may argue

A women commented that there's more expected of girls when they're younger. That feels true, but is it?

Hypothesis: Significant numbers of girls become hyperaware at puberty (100,000 years of natural selection) they're not pushed more, they just listen and take seriously the pushing - judgmental and safer going with the group feel important. Significant number of boys are reckless, in their own world, trying to outdo (compete), experimental warrior (100,000 years of natural selection) because men are disposable based on evolution, if 10 men take risks and 1 man's risk pays off, many in the tribe benifit (in its most historic primative forms; hunting and war). Significant numbers of women default to low risk to maintain and grow (heal), men default to high risk high reward (kill or be killed).

You don't have to like it or think it's good, we are the sum of mankind today and evolution is slow. And a part of mankind is you can choose to do something different to your evolution (but few do).

Instinct or paranoia?

Intuition has an very unemotional feel to it.

Supercharged feels aren't intuition, it's fear in disguise.

A gut feeling does not feel like a huge emotional charge.

Tuesday, 26 September 2023

What's stopping growth?

What change is painful and what change isn't painful?

What does a father offer?

Just a hypothesis; father's bring bravery and apathy to situations that many mother's wouldn't in similar situations. What if high anxiety and depression is imprinted - in part - because mother's reactions (by accident or design) taught the child that the world is always an unsafe place. That 'second influence' allows many things to shift from "this is bad" to "this is just inconvenient" thus remodeling the world for children to be more at peace with life's obstacles.

Sunday, 24 September 2023

Is it worth being frustrated?

Commitment gets us through the frustration, and frustration is the partner of learning.

"it shouldn't be this hard"

If the easy thing worked, you would have done it already.

Wednesday, 20 September 2023

This is what happens when you worry in the creativity world.

While you keep your head down and look at the map. I keep my head up and navigate with the stars.

Caring automation

You can't streamline caring.

You can only streamline the actions that might help caring but only after much time caring without trying to streamline.

Friday, 15 September 2023

Managers fiddling? Stop.

What bad side  effect would happen if we left it as it?

Little changes? Politely push back

 What makes this important?


Ask that


If they're talented and experienced they'll have an answer, if they're chasing a feeling, they won't be able to.

Thursday, 14 September 2023

Nevermind what you give

 https://youtube.com/shorts/eygwaSRJ0T8?si=AHraFicwrMw1so5m


What women can give to men is how they receive.

Stop "educating".

Everyone is so focused on "learning" and "education" but nobody takes about "practice". They're either doing for real or not at all. Yet most learning and education comes from the "doing without downside" safe reversible consequences.

Sunday, 3 September 2023

Having doubts about your partner?

Think you're too good for your partner. That night be true but it's not helpful. Leave and see what happens or instead of thinking "I can do better" perhaps ask "how can I make this better?"

A twist on happiness...

Wealth doesn’t change you, it just changes everyone around you.

Better possessions don't change you, they change people around you.

More status doesn't change you, just changes how people treat you.


People want you to do well, but not better than them.

Friday, 1 September 2023

Avoid feeling confused?

 If you're not a little bit confused, you're not thinking about it.

Some issues aren't very simple.

Tuesday, 29 August 2023

Sunday, 27 August 2023

There's so many things you want to do

You're a dreamer, you've got ideas, there's so many possibilities...

Ask yourself one question... "Can you finish it?" Don't over think it, yes or no.


If it's yes, get going. If it's no, let it stay a fun thought.

Friday, 25 August 2023

What conditions do you need to thrive?

What conditions do you need to thrive?

By stating what conditions you need to thrive.

Manipulating words

 Look through the semantics. What is the heart beat?

Tuesday, 15 August 2023

Your truth? Your gut?

When you hear something over and over, it becomes a truth whether it has any substance to it or not.

If you believe something is self evident (I don't need proof) and that belief pushes down, blames or assigns "bad" to other people. Don't be surprised if others will test you - because it's not self evident.

Sunday, 6 August 2023

Magic job

 It's not really how good you are at your job, it's how other people feel resolved during and after working with you. Resolved doesn't always feel good, it's accepting to move on.

I've been wrestling with the idea of lying to clients to get this result... Here's Seth's advice


The empathy of magic

To do the trick for them, not to them.

https://seths.blog/2023/08/the-empathy-of-magic/


Monday, 12 June 2023

One truth can be right and wrong

 "Out of sight, out of mind"

"Distance makes the heart grow fonder"

I've always enjoyed the mirror of wisdom...


It's understanding the why and the neuance that can make both counterpoints correct.

"Absence extinguishes minor passions but increases great ones. Just as the wind can blow out a candle but fan a fire."

Friday, 9 June 2023

Names aren't important right? Right?!

Names are funny because they actually don't matter that much, like a bad name isn't bad, a good name isn't good... BUT a great name is great, it does something very special. Most names aren't special, the content is and that makes the name great. A great name doesn't make the content good. But a great name can do what's called a "pattern interruptor" which means our system 1 unconcious thinking is shut off for a moment while our system 2 conciseness pays attention due to its perceived importance or relevance.

Sunday, 4 June 2023

Wowowow Everything in 2.


Wowowow

ALL of arguments, disagreements and judgement come from

1 Short hand thoughts (a feeling of knowing what's what)

and 

2 You're different to me (and I don't get it or I don't like it).


Saturday, 3 June 2023

Thursday, 25 May 2023

A reason you might be depressed

Depression can come from having a problem and not knowing how to solve it or even not knowing what the problem is but feeling it's presence.

Thursday, 11 May 2023

People paying to make podcasts

I'm very sympathetic to clients, this whole area is so subjective and most things people make aren't going to be a hit (how many books, movies, inventions, and software etc never worked/never heard of...).

I see podcasts as a 'credibility indicator'; a voice in the space or a shorthand sign of authority which are some stepping stones to trust. So the content doesn't have to wow, it just has to exist.

Wednesday, 26 April 2023

AI isn't going to solve all your problems

 AI is great at helping you walk the paths others have  walked that you yourself  have less frequented.

AI is bad for leading the way forging a new path.

If you're doing new things, you still have to do the thinking work. You might get lucky if the AI can do some of the doing. 

When to give up on a project

 Fixing bad work rarely transforms it into good work.

Having good work and trying to "fix" something rarely makes it better.

That's through my life experiences working in the creative field.

We owe everything to everyone else

 https://youtube.com/shorts/_jn9SLGN2ro



Friday, 14 April 2023

Three stages of learning

 https://youtube.com/shorts/3J44BxmzGzM


I would add another

important ingredient, that isn't really a

separate stage but applies generally

across every stage: Learning new

things is HARD, it WILL feel

uncomfortable or frustrating, so get

comfortable being uncomfortable and

trust in the journey.

Micro content at its best

 https://youtube.com/shorts/vvmHsehLwj8?feature=share

Worried about saying yes to everything?

 I'm saying all "yes" today so tomorrow my "no" makes me wealthy.

Tuesday, 4 April 2023

The best research tip ever!

 From 25.30

https://youtu.be/Pihqap7iXwE


Wow, so concise and so powerful!

Relationship in trouble? Esther Perel

 

Shall We Begin?

What does repair look like in relationships? 

My dear friends Jenna and Ryanare whip-smart, hilarious, and fun to be around… except for one thing. They bicker constantly.They do it at holidays, social gatherings, and weekend getaways with friends. You would think having a therapist in their orbit would mean that they’ve consulted me about this dynamic. They haven’t. And perhaps they don’t need to. Because, despite their arguments, they’ve been together for decades, love each other very much, value each others’ opinions, and genuinely enjoy spending time together. Simply put, it works. Why?

There’s a comedic trope in sitcoms about the married couple always yelling at each other—think Jerry Stiller and Anne Meara in Seinfeldor Doris Roberts and Peter Boyle in Everybody Loves Raymond. I don’t watch much television, but I recognize the dynamics of these characters instantly. Bickering is their primary mode of communication and yet, they are the dynamic duo, rarely seen on screen without one another. They’re inseparable. In their own unique way, they get along. 

In just one episode, we see these characters go through the cycle of “connection, disconnection, and reconnection” no less than five times. It’s all exaggerated, of course, but there’s some fundamental learnings we can take from this. 

The cycle of connection, disconnection, and reconnection exists in every relationship. Terry Real calls it “harmony, disharmony, and repair” or “closeness, disruption, and a return to closeness.” We know what’s meant when we read or hear those words. But, in real life, how can we tell where fighting ends and making up begins?

It’s easy to recognize when we’re deep in connection. We don’t have to think about it much, just feel it all over, like sunlight and gentle breeze. Communication is smooth. Disagreements are cushioned with humor. We desire to be around each other and we feel confident when we’re apart. 

Likewise, we know when we’re disconnected. Whether it's an explosion or a cold war, the dysfunction screams at us. It’s what brings people over the threshold and into my therapy office, claiming the desire to communicate better. What they mean is that they want to reconnect. Repair and reconnection is not a happy ending; it’s healing. And healing, as always, is not an instant switch. We may find ourselves still fighting but it’s getting a little softer, more empathetic. The tension is laced with tenderness. Humor begins to creep through the seriousness.

What I like so much about the constantly-bickering couple—of my real life as well as the ones on T.V.—are the little moments of intimacy that, if you weren’t paying attention, you might not notice. They haven’t spoken in a few hours, but she’s on the phone making sure his prescription is refilled. She criticizes his politics then asks him what he thought of the article they read together this weekend. He’s annoyed with her, but he makes her a cup of tea. The Gottmans call these little gestures “bids for connection”—“any attempt from one partner to another for attention, affirmation, affection, or any other positive connection… a smile or wink…[a] request for advice or help.” 

They say bids for connection are about “turning toward instead of away.” To me, this is when we know our relationship is coming back together even if we’re still bickering. From the outside, seesawing partners easily look chaotic, but maybe they're just embracing the inherent mess of intimacy. Their reactivity doesn't mean they don’t care; actually, it often means they care a lot. 

Let’s Turn the Lens on You 

  • What kind of a fighter are you? Do you use words, silence, gestures, withdrawal?
  • How do you like to make up? 
  • Do you take initiatives in making up or do you wait for the other to initiate?
  • How would you describe your experience of apologizing?
  • How do you know when you’re done fighting? 

More From Esther

Owning Your Part: Self-Accountability in Relationships / a recent article

Relationship dynamics go beyond the binary of perpetrator and victim, betrayed and betrayer—the accountant and the accountable. Recognizing that all parties are a piece of the pie does not mean that everyone’s slice is the same size and made up of the same ingredients. But owning your part is essential to breaking through impasses. 

Would You Rather be Right or be Married? / a newsletter

I don't often use clichés in couples therapy, but this one is a go-to. It is often the most direct question I can ask a feuding couple who is stuck in a standoff. Read last month’s letter to go deeper.

“The Myth of Unconditional Love in Romantic Relationships” / an article

It might actually be a necessity to allow ourselves to really, really not like the person we love sometimes. Perhaps the highest form of love isn’t unconditional. Maybe it’s closer to Terry Real’s description of self-esteem: our ability to see ourselves as flawed and still hold ourselves in high regard. Can we do that for our relationships, too?

Friday, 24 March 2023

Marketing guarantees are fucked

 


How To Handle Clients Who Want Guaranteed Audience Growth in Addition to Audio/Video Production Services?

A podcast producer friend of mine offers social media video creation in addition to his regular podcast production services. Recently a potential client asked him specifically about “concrete deliverables” in terms of how many new subscribers the clients’ podcast can expect to gain due to these social media videos. Basically, the potential client wanted to know what his return on investment (ROI) would be — a perfectly fair question! 

My friend asked me how I deal with this question from potential clients and I responded:

“Ahhh, …unfortunately this is the major difficulty when dealing with marketing and ROI, which is why I’ve always avoided it — I only ever offer audio production.

“I know how marketing companies usually handle this — they never guarantee anything and they convey that clearly to the prospect, because they simply can’t guarantee any specific results. Every time I’ve tried to hire a marketing company, this is the part that always confused me as well (mostly because small companies like mine can’t afford to invest in marketing and then get little or nothing in return because that would literally put me out of business).

“If you speak with a marketing expert they would probably be able to explain this conundrum in more detail and give you more clarity and options.

“In general, you could:

  • Explain that you can’t guarantee anything, and that no marketing company can ever guarantee anything, and that you understand completely if they don’t want to move forward with the marketing aspects of the agreement. You could sign him up as a client for audio/video production only and then recommend several marketing companies for him to contact.
  • You could estimate the expected amount of growth in subscribers (in raw numbers or percentage), but not “guarantee” results. And plan on reviewing the actual results of the campaign with your client after 6 months to decide whether or not to continue the campaign.
  • Some combination of the above.”

How do YOU handle this situation? Comment below!

"if you could measure anything what would you measure? Not Clicks and views that's for sure, it would be trust."


Everyone is lying about the numbers, the social medias have made up how long someone is exposed before it counts (hint, it's a couple of seconds). There's click farms, bots and new ones which are tried to "pay to play" online games and you either pay or have to consume something that, you guessed it, inflates the numbers.

People who want guarantees are either entitled or afraid. Can Hollywood guarantee a hit? How bout a superstar artist having a song released? A book? The best and the brightest can't make it work all the time so how could anyone? The reframing is "how much is trust in you worth it to you?" Most of our work is in service of attention so people gives the message a chance and if the message finds it's mark you build the start of trust. Do that enough times with generosity, knowledge and bravery and you can reach the goal.

Never even give possible numbers if you aren't controlling the content 100% or if they are brave, patient, teachable and knowledgeable. There is no substitute for thinking deeply for a long time about the thing that matters.

"Your can have it your way, or we can maybe have a hit, but we can't have both."


Saturday, 18 March 2023

Not the head, but the centre

Society ordained men the head of the house. That's the narrative in 2023. But were they really?

This isn't a conversation about today it's an explaination about what might have worked in the past and how history is framed today... But I need a favour. I need the cynicism to be shut off for 5 minutes. Just 5, then you can switch it back on, promise!


We've overlayed modern meanings to what the head, the 'boss' of the family means - that they have the final say, they order everyone around and everyone in the family serves them and have no accountability because they're in charge.

Swap that out for the term "bad manager" at work, all those descriptions above is exactly what a bad boss is and does in modern times.


Men were not "bad managers" of a business.

The man was the head of the family, but the woman was the centre of the family.

Perhaps that's just semantics? Word play? Nope.


Let's set up a parameter:

In your belief or experience, how many bad people are there compared to good? ....

10% bad? 50% bad, 97%? If you've used online interactions to form your belief, hang on tight. If you've used others driving cars only, it's pretty bleak, so what you're going to do is  rate it based on every person you've ever physically connected with, or audio, no typing only interactions.

Has that number changed? Yes? 

What about just family what about all the men you know well? 


What I'm doing is setting a base line so we're not adding bad people into the equation, people that want to abuse power. This isn't that conversation it's about regular ordinary folk poor to middle class trying to make their way in the world.


The man was the head of the family, but the woman was the centre of the family.

Being the head actually means being responsible for when things go wrong, being responsible for safety which could be literally (physical) or figuratively (resources, money). The more power the more responsibility, whoever is greatest is the greatest servant.

The centre of the family is different, it's about peace, order, prosperity, details. Similar responsibilities to the head but on a local level rather than a global level. The centre of the family has more power on a weekly basis. They are both equal but different. But when thinga fell apart someone had to be responsible and that was the man. It's not division of labour today only, it's over time, many days points over time. Together they are solving problems in the name of a common direction of peace and prosperity in the family, today, tomorrow, next year, next decade, until death.

Monday, 23 January 2023

A reshuffle of life's deck of cards

 AI will need good bookends.

At the start you'll need to know what you want and need to know how to be a prompt engineer. The AI does all the work in the middle, but at the end it'll always need verification - verification scientist.

If it can be automated, it will. But the book ends are going to be very human because we're trying to solve human problems.

The deck of cards is being reshuffled, what news hand will you get? More importantly, how will you play your hand?

This was not written by an AI lol.


Here's a good video for creators.

https://youtu.be/P1BusWrlwSA

Monday, 9 January 2023

People aren't changing fast enough for you.

Would you rather someone change their actions or their heart?

Now that you've answered, answer this: is how you try to change people helping with that?

Saturday, 7 January 2023

Stop thinking, stop doing!

Strike a balance between thinking and doing.

It's time to be honest with ourselves about which one we need to focus on.

Recognize when we need to stop thinking and start doing, or vice versa.

For those who tend to be doers, take a step back and think before jumping into action. For those who tend to be thinkers, put our plans into action and not get stuck in the planning phase. Let thinking and doing, coexist and not allow either one to consume all of our time and energy.


Friday, 6 January 2023

Working with audio is difficult

 

  • "Audio is elusive, like a ghost, because it is nothing more than the movement of air particles."
  • "The ephemeral nature of audio is a result of its essence being mere vibrations in the air."
  • "Sound, with its fickle and intangible quality, is simply the manipulation of air molecules."

Tuesday, 3 January 2023

You're afraid?

 "When you spend enough time with something, it will no longer seem frightening."