Client Satisfaction starts with satisfaction. If that satisfaction bar is too high, it doesn't matter how good the work is, it doesn't matter how much better it is or how much cheaper you got it, it will never be enough.
Client satisfaction is not the quality of the work, but how they feel about the outcome. Sometimes that's showing them the difference between two points, showing them the effort and the problems that others might not have solved, but you did. We all want it all, but once someone realises they can't have it all, they'll start appreciating what they got.
This next part comes from Seth
Satisfaction is often driven by the story we tell ourselves.
How does this rank compared to what I expected? Compared to what I used to have? Compared to the person sitting next to me?
The richest person in the world used to sleep on the floor and eat moldy food, but still felt great because it was more than the person in the next cave.
The good news is that our perception of comparison is up to us.
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