An exercise I often do when asked to speak to boards of directors: Imagine it’s three years from now and your market cap has trebled. What likely happened to get you there? I find that framing gives board members, who spend a lot of their time being skeptical, worrying about downside, license to think big. And typically, some of the ideas this exercise generates are acquisitions that seem crazy at the time but may prove to be crazy genius.
Scott Galloway
No comments:
Post a Comment